THE STORY BEHIND KLICC.
BY FOUNDER AUSTIN COBURN
CHAPTER 01. A PASSION DISCOVERED
I picked up my phone and recorded my first YouTube video.
At the time, I had no idea that something as simple as making a video would eventually become the foundation of my career.
Over the following six years, I created more than 500 YouTube videos, experimenting with everything from filming and editing to storytelling and building an audience.
What started as a hobby slowly became something much bigger. I developed a genuine fascination with the process of creating content, understanding what captures attention, and finding new ways to communicate through media.
Looking back, those early years were the beginning of everything.
DECEMBER 24, 2016
As my interest in media continued to grow, so did the opportunities to apply what I was learning.
Throughout high school, I studied broadcast technology, developing a more technical understanding of cameras, production, editing, and the industry as a whole.
At the same time, I began experimenting with short-form content and social media growth. I eventually built three TikTok accounts that collectively attracted more than 400,000 followers.
These experiences gave me a firsthand understanding of how audiences interact with content, how platforms evolve, and what makes media effective.
My experience eventually expanded beyond my own platforms through opportunities to produce content for businesses, including Waterway Carwash.
For the first time, I began seeing how the skills I had developed could help other brands tell their stories.
CHAPTER 02. Beyond My Own Platforms
CHAPTER 03. The Beginning of Klicc
The idea of building a media company had been developing for some time.
An opportunity involving the St. Louis Cardinals helped demonstrate what was possible when I took my passion for media beyond personal projects and applied it professionally.
During my high school years, I began developing the identity that would eventually become Klicc.
The original inspiration came from the word "Click," a reference to both photography and the act of capturing a moment.
With the phrase "film with a twist" in mind, I began experimenting with the lettering, twisting the first and last letters to create something different.
That experimentation led to Klicc.
On May 27, 2022, Klicc MultiMedia was officially founded.
What began as an idea had become a business, even if I couldn't yet imagine what it would grow into.
MAY 27TH, 2021
In August 2023, I moved to Chicago.
The move represented much more than a change in location. It was an opportunity to immerse myself in a larger market, establish new relationships, and discover the kind of work I wanted to build my career around.
Through new projects, clients, and experiences, Klicc continued to evolve.
I gained a deeper appreciation for the importance of professionalism, consistency, and understanding the businesses behind the brands we were working with.
Over time, it became clear that the value of our work extended beyond producing individual pieces of content.
The greatest opportunities came from building relationships and becoming a dependable creative resource for the companies we served.
CHAPTER 04. Building in Chicago
As Klicc continued to grow, our direction became increasingly clear.
We found ourselves drawn toward industries where design, experience, presentation, and attention to detail were central to the brand itself.
Architecture. Interior design. Luxury hospitality. Real estate. Automotive and marine.
These industries share an appreciation for environments, craftsmanship, and the details that distinguish one experience from another.
We recognized an opportunity to bring those qualities to life through thoughtful media production and storytelling.
Our focus became less about creating content for the sake of content and more about understanding the identity of each business, what makes it distinct, and how to communicate that consistently.
That philosophy continues to shape the direction of Klicc today.
CHAPTER 05. Finding Our Direction
Today, Klicc MultiMedia is a Chicago-based creative media company providing video production, photography, post-production, and ongoing media support for brands that value quality, consistency, and long-term relationships.
Our approach is built around a simple belief: the best media comes from truly understanding the business behind it. Rather than approaching every project as an isolated production, we focus on developing lasting partnerships.
Through those relationships, we gain a deeper understanding of each company's identity, its industry, its audience, and the direction it's heading. That understanding allows us to create media that feels connected, intentional, and consistent as a brand continues to evolve.
We aim to serve as an extension of our clients' teams, providing the capabilities of an in-house media department without the in-house commitment.
What started with a phone and a passion for creating has grown into something far greater.
And we're still just getting started.
CHAPTER 06. Partnership First
YOUR PREMIER MEDIA PARTNER.